What if I don’t want to give the merchant all the personal information they ask for?

Merchants using KnowMeNow will only ask for the information they really need, however it is up to the merchant to decide what information to ask for. It is then up to you to decide on whether you wish to share that information with them or not. If you have an issue with what is requested and you choose not to share, you are advised to raise any concerns to the merchant directly.